Eating out is no longer reserved for special occasions. In fact, consumers in Metro Manila eat of home 42 times in a month or roughly twice a day. Respondents to a recent survey indicate that lunch and mid-afternoon snacks are their favorite out-of-home fares.
Convenience stores are capitalizing on the opportunities afforded by on-the-go lunch seekers and afternoon snackers by offering a variety of choices and introducing pre-cooked packed meals which can be heated in the store either to be taken out or eaten in the premise.
For additional information about Nielsen's Foodie Report, please contact your local Nielsen representative.
The findings in this report are based on interviews and focused group discussion results. Interviews were conducted between June 5-14 and June 22-23, 2017 among respondents in Metro Manila aged 16-50 years old from Class ABCD homes, who are purchase decision makers when it comes to out-of-home eating while three focused group discussion sessions were held among participants from Metro Manila aged 24-45 years old from Class ABC1, Class C2 socio-economic classes and Young Millennials (18-24 years old).