Insights

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Winning in the influencer era

At TikTok’s recent The Stage event, Nielsen's Steven Lindsay, Executive Director, Head of Digital Measurement Asia Pacific, and Nicholas Bruce, VP and Head of Consulting & Research for Asia, hosted a session to discuss how influencer marketing can help brands drive content distribution, reach,...

Tracking the Evolution of Global TV Viewing

As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.

The state of global media

Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.