A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Asian Consumers Are Rethinking How They Eat Post COVID-19
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of...
A Digital Giant Awakens
Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.
Swing Time in Seoul: The Global Golfing Powerhouse of South Korea
In terms of golf’s global appeal, few markets rank higher than South Korea. Insights from Nielsen Sports show that 35% of people in the country are interested in golf, which puts it ahead of markets like the U.S. and Europe as the sport’s most interested population.
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Filipino Consumers are Most Optimistic in the World in Q2 2016
The Philippines ranks first globally as home to the world’s most confident consumers in the second quarter of 2016, posting a quarter-on-quarter increase of 13 points to a Consumer Confidence Index score of 132, according to the latest Nielsen Global Survey of Consumer Confidence and Spending...
90 Seconds, Unlimited Opportunities
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
The Philippines: Nestlé in 90 seconds
Discover how by keeping a keen eye on its distribution strategy and competitors, Nestlé, the health and wellness brand on every Filipino’s breakfast table successfully grows with the consumer.
Philippine Consumer Confidence Still A Bright Spot Among Emerging Markets In Southeast Asia In Q1 2016
Confidence among Filipino consumers continue to be the highest in Southeast Asia and second in the world, edging up two points to a score of 119 in the first quarter of 2016, according to the latest Nielsen Global Survey of Consumer Confidence and Spending Intentions.
Consumer Confidence Is High and Low in Asia-Pacific During Q1 2016
In the first quarter of this year, India (with an index of 134) and Indonesia (117) were bright spots for consumer confidence among growth markets in the Asia-Pacific region, up three and two points, respectively, from the previous quarter.