Consumer Confidence: Concerns and Spending Intentions Around the World
Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in the previous quarter and up two points from the start of the year.
Uncommon Sense: How Do You Measure Reputation?
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
Filipino Consumers Love a Good Snack
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Snack Attack: What Consumers are Reaching for Around the World
As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.
Uncommon Sense: Let Your Customers Tell You What They Want to Talk About
Marketing works best when it’s not trying to sell. But if you can’t talk about what you have to sell, but a sale is what you want, what exactly do you talk about with clients and potential clients?
E-Commerce: Evolution Or Revolution in the Fast-Moving Consumer Goods World?
Across the globe, shoppers are increasingly turning to the web to buy the things they need. But not all e-commerce categories are the same.
Uncommon Sense: What Public Policy Can Learn From the Private Sector About Motivation
Public policy often involves motivating a large section of the population to modify its behavior toward a more desirable outcome. There are many such situations: for example, discouraging young people from prescription and recreational drug abuse, getting under-banked populations to adopt more...
Consumer Confidence: Concerns and Spending Intentions Around the World
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007.
Let’s Talk About Sex—That is, the Sexes’ Different Points of View
While the notion of gender equality—the view that men and women deserve equal treatment—should be a universal human right, the majority of us around the world don’t actually believe that the sexes are treated the same. And when making financial, technological and retail decisions, men and...
A Look Across Media: The Cross-Platform Report Q3 2013
Today’s consumers face a growing array of devices and ways to encounter content–giving them the choice to connect anytime, anywhere. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total engagement will help marketers...