Insights

Is Sharing the New Buying?

Rather than collecting dust, your seldom-used electronics, sports equipment and power tools could be collecting cash. Many people are already cashing in, as participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25...

Stand Out in the Digital Evolution

By Stuart Pike, Executive Director, Digital Audience Measurement, Southeast Asia, North Asia and Pacific When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by...