Insights

Uncommon Sense: Going Premium in Southeast Asia

In 1990, 57% of Southeast Asia was in poverty and access to daily necessities one could afford was not to be taken for granted. Today, so much has changed that a new niche at the high end of the affordability spectrum has emerged to fan the aspirations of consumers – premiumization.

Q4 2014 Consumer Confidence Report

Filipino consumer confidence surges to a five-point increase in Q4 2014, pushing the country to the number two spot with Indonesia as the most optimistic countries globally.