Insights

Filipino Consumers Love a Good Snack

As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.

PINOY CONSUMERS’ OPTIMISM ON A HIGH

While consumer confidence across a number of Southeast Asia markets has taken a minor decline in Q2 2014, the Philippines remains bullish, jumping four points in the latest quarter, according to the latest Nielsen Global Survey of Consumer Confidence and Spending.