Sustainability continues to gain momentum among Filipino consumers
The 2015 Nielsen Global Corporate Sustainability Report shows the inclination among Filipinos to buy socially responsible brands is among the strongest globally.
Close to nine in 10 (86%) Filipino consumers say they are willing to pay extra for products and services that come from companies who are committed to positive social and environmental impact, a four point increase from last year
Key Influencers for Those Willing to Pay More
For Filipino respondents who are willing to pay more, they are influenced by key sustainability factors such as a product having health and wellness benfits (79%), product being made from fresh, natural and/or organic ingredients (74%), a company being environmentally friendly (64%), and company being known for its commitment to social value (62%) and commitment to the community (60%).