Cross-platform planning solution will help marketers and media owners to maximize ROI
Manila, Philippines, 09 July 2018 – Nielsen announced today the expansion of its Nielsen Media Impact service to the Philippines. A key part of Nielsen’s Total Audience framework, the solution will help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today’s media landscape.
Consumers now have endless options for viewing content, which is fundamentally changing the business of TV, advertising and measurement. Nielsen’s Total Audience framework provides a suite of solutions that help marketers and media owners develop great campaigns and content by providing a comprehensive and granular understanding of their audience – who they are, what they like and how they interact with content, everywhere.
Nielsen Media Impact brings together consumer media behavior information across TV, radio and print media data into one easy-to-use planning interface. Marketers, agencies, and media owners are given a granular, unduplicated understanding of how different media combinations reach audiences, and how much time their audience spends on those media channels. In addition to standard information about age, gender, and social classification, Media Impact allows users to put together media plans based on advanced audience attributes such as advanced demographics, psychographics, lifestyle behaviors, and media behaviors, so that they understand how to best reach their audience, no matter how granular they are.
Nielsen Media Impact is also available in Germany, the Netherlands, Italy, US, Belgium, Singapore, Malaysia, New Zealand, and Hong Kong.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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