Bonifacio Global City, Taguig City, 11 JULY 2019 – Nielsen today announced the availability in the Philippines of Total Ad Ratings, a cross-platform advertising audience measurement solution. For the first time in the Philippines, marketers and media owners will be able to see both a combined and unduplicated view of their total advertising audience reach across TV, computer, and mobile.
“While TV remains as the most consumed medium in the Philippines, digital consumption has been showing exponential growth, fueled by the high adoption of mobile. Today, half of Filipino consumers are simultaneously consuming content across platforms, presenting enormous opportunities for marketers and media owners,” states Ernestine Amper, Executive Director for Media, Nielsen. “However, TV and digital advertising are traditionally measured separately, making it difficult for marketers and media owners to quantify their cross-platform audience. Nielsen Total Ad Ratings allows our clients to understand and optimize the relationship between television, computers, and mobile, helping them unlock hidden value, improve effectiveness and ultimately increase return on investment.”
Nielsen Total Ad Ratings measures the reach, frequency and gross rating points (GRPs) for an advertising campaign’s total audience across television and all digital touchpoints (computers, tablets, smartphones). Leveraging currency TV and digital measurement, Total Ad Ratings will help marketers and media owners understand their advertising campaign’s TV-only audience, computer-only audience, mobile-only audience, and combined cross-platform audience that was reached through a combination of TV, computer, and mobile. This enables marketers and media sellers to better understand how their TV and digital media work together to achieve reach goals.
“For the first time, advertisers and media agencies will clearly understand digital’s incremental impact on television. Nielsen Total Ad Ratings brings cross-platform comparability and standardization to the market, which ultimately helps advertisers and agencies make smarter and more effective budget allocation decisions.”
Nielsen unveiled its Nielsen Total Ad Ratings service to broadcasters, advertisers and media agencies at its event, One Media Truth: Know What’s Next in Digital, at the Shangri-La at the Fort. Speakers included Benjamin Burne and Steven Lindsay, Product and Commercial Leaders for Nielsen’s Total Audience suite of media measurement solutions in Asia Pacific, and Sandy Kok, Pointlogic APAC Commercial Lead.