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Nielsen Launches Total Ad Ratings in the Philippines

Nielsen announced the availability in the Philippines of Total Ad Ratings, a cross-platform advertising audience measurement solution. For the first time in the Philippines, marketers and media owners will be able to see both a combined and unduplicated view of their total advertising audience...

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Nielsen Launches Media Impact in the Philippines

A key part of Nielsen’s Total Audience framework, Media Impact will help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today's media landscape.

Nielsen Completes Acquisition of Visual IQ

Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.