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Nielsen Announces Senior Marketing and Communications Appointments

Greg Daniel Named Chief Digital Marketing Officer; Laura Nelson Named Chief Communications Officer; Saul Rosenberg Named Chief Content Officer; Marcy Shinder Named Chief Marketing Officer NEW YORK – March 3, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into...

Nielsen Announces Management Changes

Nielsen CFO Brian West Promoted to Chief Operating Officer Jamere Jackson Appointed Chief Financial Officer NEW YORK – Feb. 24, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced CFO Brian West’s promotion to...

Online Ad Credibility On The Rise In Southeast Asia

“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.