Solid sales growth and performance are critical in driving long-term viability and business success for both manufacturers and retailers. Knowing how much you sold each week and at what price is only a small part of the story, and reviewing performance based solely on scanning data is only a starting point.
To grow sales, retailers and manufacturers need to know which levers to pull. Do I need to increase the number of households that buy my brand? Do I need to encourage households to buy more of my product and/or increase their purchase frequency? Understanding how household shopping behavior affects your store and brands’ sales will allow you to fine-tune your marketing decisions and ultimately yield the greatest return.
What we measure
Nielsen has been working with clients on these questions for over 25 years, using insights from our Homepanel. It’s a world of unique information that allows manufacturers and retailers to understand how shoppers buy and use the most appropriate tactics to grow sales.
When integrated with retail sales data, the powerful insights drawn from our Homepanel enable you to identify the ‘why’ as well as the ‘what’ behind your brand sales, allowing you to fine-tune your marketing strategies.
How we do it
Our Homepanel is robust, trusted, and credible observation of shopper behavior across a panel of 3,600 households, which is projected to represent the Philippine population and retailing landscape.
Homepanel data is collected via a diary that transmits data to us on a weekly basis. This data can be used to identify key shopper behavior.