About us

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Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

Get to know our leaders.

Lead, innovate, analyze, and connect. Explore exciting new career options at Nielsen.

In more than 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy. Learn more about our company.

Making an impact—and reducing our impact—through information and action.

As a consumer, your opinions and ideas matter.  We’re committed to measuring behavior across ethnicities, cultures and organizations worldwide.

The Government Affairs department analyzes the activities of federal, state and local governments and regulatory agencies to determine how Nielsen and its clients could be affected by legislative or regulatory changes.

Our panelists enrich our understanding of consumers’ shopping and media habits.

Read our latest press releases and connect with our global press team.