Winning in the wake of COVID-19 in Morocco. A review of what happened and how to win in the future.
Like many around the world, consumers in Africa and the Middle East have had to limit their shopping in supermarkets and grocery stores due to lockdowns and living restrictions, but for many, this is easier said than done. With massive traditional and informal trade outlets, and limited or...
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Key takeaways from 250+ Marketing Mix studies in Middle East & Africa
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
The Middle East/Africa region registered a one-point increase in Nielsen’s latest first-quarter global consumer confidence results with an index score of 96. Three of five countries measured in the region also showed confidence increases.
Despite increasingly positive perceptions toward private label around the world, this segment's growth is still nascent in many developing countries. Name-brand loyalty remains especially strong in the Asia-Pacific and Middle East/North Africa regions.