Perspectives: Multicultural Shoppers Are Drug Stores' Growth Opportunity
Beyond in-store clinics and the traditional health care aisle of the store, a handful of departments should be top of mind for drug store retailers where more multicultural dollars are spent in comparison to non-Hispanic whites.
Uncommon Sense: The Multicultural Real Estate Opportunity
By mid-century, the U.S. will be a “majority minority” nation. By 2060, fewer than five in 10 will be white non-Hispanic. This level of demographic change represents a remarkable challenge for retail real estate investors, developers, advisers and retailers. It’s also a remarkable opportunity.
Significant, Sophisticated And Savvy: The Asian American Consumer
As the fastest growing multicultural segment in the U.S. with an outsized impact on the consumer marketplace, Asian Americans have emerged as a powerful economic force. The group’s buying behaviors and viewing patterns, however, are different and unique from the total population.
Resilient, Receptive and Relevant
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is...
Convincing Asian Consumers to Try Your Innovation
The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.
Latina Power Shift
Hispanic women are a key growth engine of the U.S. female population and are expected to become 30 percent of the total female population by 2060, while the non-Hispanic white female population is expected to drop to 43 percent.
A Nielsen Blueprint for Media Strategies in Africa
Marketers keen to reach African consumers need to look beyond the obvious and explore innovative and persuasive ways to resonate with niche and mass audiences.
Reports and Insights | State of the LGBT Consumer: What Lesbian, Gay, Bisexual and Transgender Households Buy | Nielsen
The buying power of same-sex partnered households is significant when compared to the average U.S. household, which offers considerable opportunities to manufacturers and retailers that are able to satisfy the need states of these consumers. Nielsen information measuring the shopping trips and...