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Nielsen TV: Product Innovation and Jobs Theory

What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.

Nielsen TV: Understanding the Online Advertising Landscape

Planning and buying advertising is no easy feat these days, thanks to a rapidly changing media landscape and a shifting population base. And no discussion about advertising would be complete without factoring in the evolving online landscape, particularly as topics like programmatic and viewability...