The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
Consumers in Pakistan and around the world are displaying burgeoning demand for convenient solutions that can help simplify their lives, with busy lifestyles and rising connectivity playing an increasingly pivotal role in buying decisions, according to a new report by performance management...
Nielsen has appointed Andrey Dvoychenkov as the new Managing Director for Arabian Peninsula and Pakistan, based in Dubai, UAE. Andrey succeeds Arslan Ashraf, who takes up a new role as Nielsen’s Consumer Insights Leader for Southeast Asia, China, North Asia and Pacific, based in Kuala Lumpur.
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with...
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning...
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.