Press Releases
Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning...
Nielsen Completes Acquisition of Visual IQ
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Agrees to Acquire Visual IQ
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Consumer Technology Veteran Guerrino De Luca Joins Nielsen Board of Directors
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and...
Nielsen Launches New Esports Business to Help Define and Quantify Value for the Competitive Gaming Market
Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.
Global Consumer Confidence Increases as Optimism Continues to Rise in Many Markets
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand
vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.
Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen Unveils the Future of FMCG and Retail Analytics with the Introduction of the Connected System
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Nielsen and Twitter Take Relationship Global With Digital Ad Ratings
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
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