Asia Pacific consumers are the most likely to be won over by designer brands with around three in five (61%) willing to pay more for designer products, higher than any other region, according to a new online study from Nielsen.
Consumers in the Asia Pacific region continue to display high levels of optimism. Consumer confidence increased two index points to 103 in Q1 2013 when compared to the previous quarter and remained stable versus the same quarter a year ago, according to the latest Consumer Confidence Index from...
More than half (55%) of online Asia Pacific consumers prefer to purchase new products from a familiar brand rather than switch to a new brand, according to a new study from Nielsen.
The use of mobile devices to access social media is more prevalent in Asia Pacific than in any other region globally, according to a study released today by Nielsen.