Nielsen can help you find these shoppers effectively and allocate marketing resources efficiently. Our goal is to help you understand who your best customers are, how to find them, and most importantly, how to connect with them. You can count on our team to help you identify the right voice, using the best media channels with the most effective message.
We know that having data isn’t enough; it’s what you do with it through technology and analytics that makes all the difference.
Segmentation is essential to find and understand customers who want to buy your products. It provides a rich, but singular view of the buyer or intended user: who they are, how they make decisions and why they buy. This will help you develop communication messages, plan media strategies, design retail executions, create prospect lists and measure demand in markets more effectively.