Putting the ‘I’ In Retail Through Data-Driven Personalization
Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
Less Is More If You Assort It Right
Our Assortment Optimization report explores assortment trends across top FMCG manufacturers and the impact on the market in 2018: factors leading to and resulting from assortment inefficiencies, how best to approach the planning of assortment offering to get maximum returns.
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