According to Rob Wengel from Nielsen Innovation Analytics, Innovating products within established brands that consumers trust can be a powerful strategy.
Smartphones influence everything from consumers’ interaction with both brands and each other, to and shopping and purchase decisions.
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report.
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
Does College Play a Role in Media Consumption? The 18-24 year-old consumer demographic consumes media where it can, when it can.
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...
Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.