Insights

U.S. Women Control the Purse Strings

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing power varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. Fleishman-Hillard Inc. estimates that women will...

How to Win With the Russian Shopper

By Maciej Przybysz, Vice President, Nielsen Russia and Northeast Europe Brands and marketers have considered the Russian consumer goods market a major growth opportunity for years, but they have yet to fully realize it. The opportunity remains slightly elusive, partly because of the unique shopping...

Fresh is Best in Asia-Pacific

The Asia-Pacific retail landscape is uniquely diverse and bountiful, offering consumers an array of wet and open market options that feature fresh foods delivered direct from the source. It therefore comes as no surprise that fresh foods contribute more than half of the food, grocery and personal...

Does Gender Matter?

(Editor’s note: We updated this article Oct. 21, 2013) Women Browse, Men Are on a Mission Men are goal-oriented shoppers. They’re on a mission, and they shop to win or to complete a goal. Men are also inclined to pay a higher price. Conversely, women are more likely to shop around and look...