The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
The Top 6 Hurdles to Growing Assortment-Related Revenue
Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.
Perspectives: Has the Traditional Trade Planning Process Become Obsolete?
Has the traditional planning process become obsolete? Many signs within the industry point to “yes.” So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market change.
Uncommon Sense: Understanding Traditional Trade in Southeast Asia
Many FMCG sales teams in emerging markets are lacking in knowledge about the traditional trade landscape. And if you don’t know the where, what and how of your market, how likely is your strategy to be successful?