Insights

Uncommon Sense: The Appification of TV

For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."

Local Watch: Where You Live and its Impact On Your Choices

Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into...

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...

Tasting Table: Video-On-Demand Viewers Order From the Menu

It’s no secret: consumers like choices. These days, consumers have options to view content in a variety of ways, from streaming on a mobile phone to watching Video-On-Demand (VOD). And as VOD continues to take an increasing slice of the TV pie, a new Nielsen study found that marketers can take...

Tops of 2013: TV and Social Media

Over the last few years, premiere sports and special events have dominated Nielsen’s top telecasts list, and the list in 2013 was no different. What’s more, football programming nearly swept the top 10 telecast list in 2013, solidifying a growing reputation that the sport is fast becoming...

Local Television In 2018: News Less Linear, More On The Go

The local news hour is coming to a screen near you, even the one in your pocket, throughout the day. Over the next five years, TV stations will produce fewer hours of news for their linear, broadcast channels, while increasing focus on mobile platforms for news delivery, allowing consumers...