The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. In this edition of Perspectives on Retail Technology, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
Digital retail’s rate of change is ferocious—past retail revolutions, such as the rise of barcodes and POS systems, seem like they took place in slow motion. Keeping pace requires embracing both new data and new technology with open arms.
We’re excited to share what we’ve learned on our journey and where we think the road ahead will take us. I hope you find the articles stimulating and helpful as you work through these questions in your own business.