Evenimente

Access the newest shopper studies Explore on-line and off-line behavior

Presenter:Iulia Pencea
Location:

Bucuresti

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Date: November 8th 2018, 09.00 – 12.00 hrs

Location: ARCUB, Str Lipscani 84-90, Bucuresti

Speaker: Marek Kempa, Shopper Insights Development Director

“Bricks & Clicks” Report

Explore the potential of the brick &mortar vs online shopping experiences:

  • Comprehensive image of the online shopping penetration and behavior across 18 categories:  food versus drug, or fashion and electronics
  • Drivers and barriers for online shopping vs brick &mortar
  • Ranking of the FMCG retailers active in online shopping

About the study: 1000 interviews CATI 10 minutes, 1000 interviews online 25 minutes, Total urban representative. Fieldwork during September 2018

“Personal Care & Beauty” Report

Where do you buy your cosmetics from? What about male grooming?

  • The channels of choice for Personal Care &Beauty categories
  • The drivers and barriers for each channel and retailer
  • The most important  information sources about beauty &health trends
  • The preferred bricks &clicks retailers to buy Personal Care &Beauty
  • Analysis available male versus female behavior

About the study: 600 interviews face to face 25 minutes, 400 interviews online 25 minutes, Total urban representative. Fieldwork during September 2018

For details or ordering the studies, please contact us at +40 213 106 777 or +40799995237, iulia.pencea@nielsen.com