Evenimente

Nielsen Workshop – Efficient Assortment Management

Presenter:Kresimir Stivicic - Assortment & Space Optimization Leader SEE
Location:

Bucharest

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THERE IS A WAR ON THE SHELF SPACE!

Shoppers today have more choices than they’ve ever had before. There are more products while the shelf space is becoming insufficient.

Without a proper execution, you risk losing shelf space or running out of stock. Worse, you may lose share and get left behind by the competition.

What if you knew how to choose the right assortment for the right store? 

Join our workshop and learn how to:

  • Understand the benefits of proper Assortment Management
  • Identify factors that influence the assortment
  • Use a framework that will help you optimize your assortment
  • Analyze main KPI’s for selecting the right assortment
  • Coordinate assortment decisions with Category Management strategies
  • Contribute to your organization’s operational effectiveness and efficiency

The workshop is addressing to intermediate and experienced specialists in Category Management, Trade Marketing, Marketing, Sales, Key Account Management

If you would like to attend, please contact us at +40 213 106 777 or +40 734 008 306, [email protected].