Price And Promotion Management Workshop

Prezenter/ izlagač:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Mesto: Online

In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we will implement virtual ONLINE Category Management workshops of the upcoming weeks across the world. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.

Improve the ROI of your price & promotion strategy.

WHO CAN ATTEND?

Retailers, Manufacturers, Suppliers, Distributors, Agencies, and anyone with a hunger for Price & Promotion Management knowledge

WORKSHOP FEE & DETAILS

Workshop fee 750€

INCLUSION:

  • Comprehensive course materials, case studies, and certificate

For more information and registrations, please contact:

AGENDA

DAY 1:

  • Slot 1: 9:00 am to 12:00 pm
  • Slot 2: 2:00 pm to 05:00 pm

Registration

  • Key Principles
  • Category Management Overview
  • Price management and Principles
    • Sensitivity
    • Elasticity
    • New Product Development
    • Captive Pricing
  • Know my Shopper / Promotional Landscape
    • Shopper preferences
    • Market preferences
    • Affecting Shopper Behavior

DAY 2:

  • Slot 1: 9:00 am to 12:00 pm
  • Slot 2: 2:00 pm to 05:00 pm
  • Day 1 Review
  • Integrated Marketing Communications
    • Promotional Mix and Sales Promotion
  • Sales Promotion Management+
    • Efficiency
    • Effectiveness
    • Performance
  • Pricing and Promotional Decisions
    • Tactics alignment
  • Promotional Benchmarks
    • Activation
  • Q&A

SESSION FACILITATOR

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development, and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing, and has a passion for e-business and innovative communications strategy development.

Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing, and analytics. She leads Nielsen Category Management Consulting for the EE region.