Putting the ‘I’ In Retail Through Data-Driven Personalization

Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.

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Decoding FMCG Price and Promotion Trends in KSA and UAE

This report delves into the past and current price and promotion trends, opportunities the market presents, as well as the framework and steps manufacturers and retailers can take to create optimal price and promotion strategies to win in this new market reality.

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The Science Behind What’s Next™

The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next—you’ll know.

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