NIELSEN GLOBAL Connect

Our data and insights are the essential foundation that shapes markets for retailers and manufacturers.

NIELSEN GLOBAL Media

The arbiter of truth that makes business possible for advertisers, agencies and media owners.

We rely on real people to share what they watch and listen to—that’s how we get the Nielsen ratings.

At the point of purchase, retailers and brands have less than 2 seconds to influence purchase decisions. Make those 2 seconds count with Nielsen Shopper Solutions, which will help you understand shoppers and their entire shopping journey.

Nielsen’s revenue management optimization suite covers pricing strategies to promotion allocations to help eliminate ineffective spending and maximize impact.