People around the world believe in their local education programs, predominantly those that pertain to the primary (grades 1-8) and secondary (grades 9-12) levels, according to online respondents to a Nielsen global survey on education attainment. But sentiment about opportunities for the more advanced years and higher education lagged.
Eighty-eight percent of global respondents said that outstanding education services were abundant at the primary level, and 86 percent said they were abundant for the secondary level, but that percentage dropped more than 10 points to 75 percent with respect to higher education opportunities. North America was the only region where confidence in higher education exceeded the average at 84 percent.
Perceptions of educational opportunities in several developing markets in Asia-Pacific were stand-outs, far exceeding the global average for all levels of educational programs, with sentiment in Indonesia, India, Thailand and the Philippines rising to the top of the list. China surpassed the global average at the primary (91%) and secondary (88%) levels, but was below par for higher education opportunities (72%).
In North America, Canadians were more confident about educational opportunities than Americans. In Europe, Scandinavian, Northern and Baltic countries were most satisfied with education services. Substantial percentages of respondents from Argentina, Chile and Peru showed dissatisfaction with the education system. Responses from the Middle East/African countries measured closely reflected the global average at all levels of education.
In regard to consumer perceptions about educational programs offered at the secondary education level, three countries—India, Lithuania and Singapore—consistently ranked among the top five countries with the highest percentage of consumer-perceived “above-average” scores for science, technology, mathematics, language arts and engineering programs. The highest percentages of consumer-perceived “below-average” perceptions for all program areas were consistently found in Brazil, Turkey and Saudi Arabia.
Other findings include:
- A disconnect between desire and dollars hampers education attainment.
- Education leads to upward mobility.
- Corporate support for education initiatives is a winning proposition.
For more detail and insight, download Nielsen’s Education Aspirations report.
About the Nielsen Global Survey
The Nielsen Global Survey on Education Attainment was conducted between February 18 and March 8, 2013 and polled more than 29,000 online consumers in 58 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on their Internet users, and is weighted to be representative of Internet consumers and has a maximum margin of error of ±0.6%. This Nielsen survey is based on the behavior of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or 10 million online population for survey inclusion. The Nielsen Global Survey, which includes the Global Consumer Confidence Index, was established in 2005.