Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
Advertisers spent an average of $3.4 million for a 30-second spot, up more than $300,000 from 2011, according to Nielsen.
Tv ratings for the inauguration - 20.6 million people tuned in to watch President Obama’s second inauguration on television.
Led by the success of the London 2012 Olympic Games, Nielsen’s State of the Media: 2012 Year in Sports report is a compilation of media highlights, advertiser trends and consumer insights across leading sports properties.
How Viewers watch time-shifted programming: the ad value of marathon viewing, or the amount and value of the viewing behavior Beyond 7 and live programming broadcast.
Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...
Does College Play a Role in Media Consumption? The 18-24 year-old consumer demographic consumes media where it can, when it can.
As the new year begins, many people will make personal resolutions to do more recycling in 2013. Recycling is good for the environment and is also good for station ratings. A recent study looked at audience recycling patterns for the five top-rated stations in the 10 largest markets. The results...
Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.
The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of...