Featured Insights
Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
Uncommon Sense: The Case for Resonance
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...
Age of Technology: Generational Video Viewing Preferences Vary By Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch.
Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
Don’t Touch That Dial – Or That One – Or That One: The Changing Digital Landscape
We’re living in a world of 24/7 connectivity, accessing our content on our own terms, and we like it that way. Around the globe, 76% of respondents in a Nielsen online survey say they enjoy the freedom of being connected anywhere, anytime. While consumers love this flexibility, it represents a...
Screen Wars: The Battle for Eye Space in a TV-Everywhere World
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Uncommon Sense: The Key to Making Your Advertising Process Control Successful
Advertising, although inherently a creative process, offers many opportunities for greater efficiency. Advertising Process Control highlights the many non-creative areas that advertisers, publishers and agencies could and should work to control better to consistently improve their performance...
Uncommon Sense: Advertising Process Control – It's All Relative
Advertising Process Control is an advanced state to achieve. Before you can start managing your advertising production process, you need to accurately assess where your organization is on the Advertising Process Control continuum.
Uncommon Sense: Get a Grip on Your Advertising. Introducing Advertising Process Control
Reliable genius is what you really want from your advertising. Why aren't you getting it? Probably because you don't take your advertising production process as seriously as you take many of the other processes in your company.
The Total Audience Report: Q4 2014
Consumers' time and attention around media is fragmenting. While the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth. And measurement will hold a key to enabling true understanding of audiences'...
Newswire | Uncommon Sense: How to Increase Your Digital Advertising Effectiveness Through 'Reach Efficiency' | Nielsen
Digital audience measurement is getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for. So what’s...