The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
How we watch and connect screens; here’s how media come together in living rooms across the U.S. to complete the Super Bowl experience.
A new Nielsen survey found that 91 percent of consumers planning to watch this Sunday’s game are also looking forward to watching the commercials.
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest according to Nielsen’s quarterly Global AdView Pulse report.
American same-sex partnered households have significant spending power. In fact, same-sex partnered households make 16 percent more shopping trips than the average U.S. household each year.
New research from Nielsen compares digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before.
Annual moviegoer trends; Nielsen National Research Group’s 2012 American Moviegoing report.
New cross-border shopping regulations in Canada could be a big win for retailers and manufacturers in the U.S.
Getting Socially Minded: Marketers to Up Their Social Media Ads in 2013.
The buying power of same-sex partnered households is significant when compared to the average U.S. household, which offers considerable opportunities to manufacturers and retailers that are able to satisfy the need states of these consumers. Nielsen information measuring the shopping trips and...
As we enter 2013 and encounter one of the most dynamic consumer landscapes in history, companies of all kinds want to know how to grow their business in a changing and often tumultuous economic climate. In this period of uncertainty, one thing has become clear: it is time to think small. Through a...