Featured Insights
Seeking authenticity
This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Building better connections
Brands that can harness data to dial in the right combination of influencer, platform, content and interest can create connections that drive engagement—and ROI.
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
#twothumbsup: Moviegoing at a Theater Near You
In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions. Through tweets,...
A Record-Setting February, and Not Just for Snowfall
Across the continental U.S., Spring has started to make its annual appearance, likely a welcome change for many—especially those in parts of the Northeast—after one of the coldest and snowiest winters in the history books. But weather wasn’t the only record-breaker this winter. Records fell...
Tech-Styles: Are Consumers Really Interested in Wearing Tech on their Sleeves?
As more consumers carry mobile devices wherever they go, high-tech brand manufacturers recently put wearable technology front and center during CES in Las Vegas and at Mobile World Congress in Barcelona. Seventy percent of consumers are already aware of “wearables,” and about one in six (15%)...
Morning Growth Is Driving Hispanic Radio Listening Gains
The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen...
Tuning in to Radio Listening Habits
Radio listeners come in all varieties, and so do their listening preferences. We know that listeners tune in at different times during the day, but we also know they tune in for different reasons. So a big part of radio programming involves determining how to cater to the broader audience while...
Discovering Local Value in Mobile Advertising
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences. Specifically, by crafting their messages around local...
Why Only Obsessing About Music Sales is Holding You Back
When it comes to measuring success in any industry, there’s no better indicator than sales. The music business is no exception, as companies continue to worry about the sales cycles associated with specific music singles for their artists. When companies focus solely on sales, however, they may...
Sports Fans Amplify the Action Across Screens
Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. Just look at the numbers from 2013. During the year, 50 percent of Tweets about TV in the U.S.—a total of 492 million Tweets—were about...
Snow Biz: Four-Fifths of Americans Logged Online for Entertainment to Beat the Winter Blues
During the bitter cold-spell sweeping much of the U.S. this winter, more Americans than usual turned to the Internet for entertainment. Four out of five U.S. web users access entertainment websites each month, and this January, 167 million Americans visited sites in the entertainment category. On...
The Female/Male Digital Divide
In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how...