Insights

Global AdView Pulse Lite – Q4 2012

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter....

Marketers: Forget the Spending Plan, Focus on Your Consumer

By Taddy Hall, Project Director, The Cambridge Group Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement. Their dedication to an...

U.S. Ad Spend Increased 2% in 2012 On Strong 3Q

Hampered by an historic hurricane and the looming fiscal cliff but buoyed by a presidential election and the summer Olympics, advertisers managed a 2 percent jump on ad spend in 2012 over 2011, according to Nielsen. On a year-over-year basis, advertising expenditures increased 1 percent in the...

10 Things to Know About Today’s Female Consumer

Think you know a thing or two about women? They’re dynamic consumers and worth paying attention to. Here are a few reasons why. ESPN’s “NFL Regular Season” was the top cable TV program among American women age 21-24 in November 2012. Eighty-nine percent of women in developing countries have...

Global Advertising Trends – Q3 2012

While global ad spending rose 4.3 percent in Q3 2012, the Western Europe market continues to see cuts, with a 4.8 percent decrease from Q3 2011. Global consumer confidence increases one point from Q2 to 92 North America and Europe report the only regional consumer confidence increases, though...