Insights

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

What's the New Normal for CPG in the GCC?

The changing economic landscape in the GCC is pressuring the job market, which is affecting consumers’ disposable incomes and overall sentiment levels. Nielsen monitors the shift in consumer behavior in the current climate and its implications for the CPG sector, while identifying way for you to...

Spend on Consumer Packaged Goods Slowing in Key GCC Markets

The UAE and KSA have experienced significant change over the last few years. Current global economic conditions, oil price fluctuations, decreased tourism activity, an unstable real estate market in the UAE, and higher defense spending in KSA over the last year have all pressured the growth rate of...