Overcoming Online Shopping Obstacles Amid Lockdowns In Africa And The Middle East Is Not Only Retailer Driven
Like many around the world, consumers in Africa and the Middle East have had to limit their shopping in supermarkets and grocery stores due to lockdowns and living restrictions, but for many, this is easier said than done. With massive traditional and informal trade outlets, and limited or...
A Look at How Home Care Product Claim Preferences Have Shifted Amid the COVID-19 Pandemic
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability,...
Perspectives: Get The Most Out of Your Marketing Investment
Key takeaways from 250+ Marketing Mix studies in Middle East & Africa
2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
What's the New Normal for CPG in the GCC?
The changing economic landscape in the GCC is pressuring the job market, which is affecting consumers’ disposable incomes and overall sentiment levels. Nielsen monitors the shift in consumer behavior in the current climate and its implications for the CPG sector, while identifying way for you to...
Spend on Consumer Packaged Goods Slowing in Key GCC Markets
The UAE and KSA have experienced significant change over the last few years. Current global economic conditions, oil price fluctuations, decreased tourism activity, an unstable real estate market in the UAE, and higher defense spending in KSA over the last year have all pressured the growth rate of...
Confidence in Middle Eastern and South African Markets Declined in Q1
Consumer confidence showed a downward trend in Q1 2016 in some countries that are reliant on oil production. In particular, confidence in the UAE and Saudi Arabia remained above the optimism baseline, but declined from the previous quarter.
Morocco Makes Consumer Confidence Debut in the Third Quarter
Morocco marked its first introduction to the Nielsen’s consumer confidence survey in the third quarter with an index score of 85. This quarter’s addition of Morocco brings the total number of countries surveyed to 61, globally.
UAE Reports Biggest Consumer Confidence Decline in Six Years
Consumer confidence in the United Arab Emirates (UAE) had the highest index of five countries measured by Nielsen in Middle East/Africa region (108), but the country's confidence decreased seven points from the first quarter—the biggest quarterly decline in six years.
New Product Pioneers: Finding Early Adopters in Unexpected Areas
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.