2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Middle East/Africa Consumers Remain Bullish In Q3

Consumer confidence in the Middle East/Africa region revved up in the third quarter, increasing in all five countries measured by Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. With an index score of 112, the United Arab Emirates had the highest confidence in the region,...

Mobile Majority: Smartphone Penetration Hits 78% in the UAE

Mobile phones have become central to consumers’ lives—so much in fact that many users in the MENAP (Middle East, North Africa and Pakistan) region never shut their devices off. But yesterday’s devices aren’t able to keep up with the demands of today’s digital consumer, and global...