Webinar: Decoding FMCG Price And Promotion Trends In KSA And UAE
Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it...
Webinar: Future Opportunities in FMCG E-commerce
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Webinar: The Quest for Convenience (Europe, Middle East & Africa)
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Webinar: What's Next Starts Now (Middle East)
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating...
Webinar: What's Next Starts Now (Africa)
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating...
What's Next: Identifying Unmet Demand--the Key to Long-Term Innovation Success
Achieving a breakthrough innovation is every company's goal. They're extremely profitable, can redefine the basis of competition, and can reinvent companies--and markets.
What's Next: Making Advertising More of a Science Than an Art
A significant part of the world’s advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Neuroscience, the study of the brain and nervous system, can address this age-old need.
What’s Next: The Next Step Forward in Advertising Effectiveness
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.