Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as consumer choice, and media, expands across and within devices. As advertisers explore new opportunities online, recent research highlights the power of native video advertising, a budding content-based, user-initiated ad format with no length limit.

According to a new case study from Nielsen, native video advertising proved a successful option in driving brand lift for five leading advertisers—including Jarritos, a naturally flavored soft drink brand.