Featured Insights
Webinar: Future Opportunities in FMCG E-commerce
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Webinar: The Quest for Convenience
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Webinar: What’s Next Starts Now (Middle East)
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating...
Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Webinar: Decoding FMCG Price And Promotion Trends In KSA And UAE
Given an upsurge in promotional activities, pricing is becoming an increasingly crucial factor for both retailers and manufacturers to consider in their go-to-market strategy. This webinar will help listeners understand what has been happening in KSA and UAE in the last couple of years when it...
Webinar: What’s Next Starts Now (Africa)
Join our Nielsen Thought Leadership experts around our regions as they share their views on how organisations can progress with future focused conversations, how certain drivers of change will mean for businesses and what tools businesses can leverage to 'test the water' of their future operating...
Webinar: Secrets of Success: How To Capitalize on Private Labels’ Untapped Potential
Store brands aren’t what they used to be. Today, supermarket shoppers spend $1 of every $5 on store brands, and their sales are growing in just about every retail channel. But given the perfect storm of a struggling economy, rising consumer perception of quality and new lines hitting stores...
Webinar: What’s in Store 2014: Engaging the Elusive Consumer-Canada Focus
Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we’re still in a recession, and 51 percent of North Americans are only able to afford basic items. North Americans are taking fewer retail trips and becoming less loyal,...
Webinar: What’s in Store 2014: Engaging the Elusive Consumer-U.S. Focus
Despite record gains in the equity markets and improving job growth and housing conditions, the majority of consumers believe we’re still in a recession, and 51 percent of North Americans are only able to afford basic items. North Americans are taking fewer retail trips and becoming less loyal,...
Webinar: Beyond The Middle Class: How Aspirational Consumers View Their World
This webinar features information from the study collected across 58 countries, and begins a discussion about rising demand, economic pressures and aspirational behaviors around the world.
Webinar: Super Consumers – How to Find and Reach the 10% That Can Drive 50% of Your Profit
Does your brand have ‘super heroes’? Join us and Kraft Foods for a closer look into why the answer should be a resounding ‘yes’ and why the traditional 80/20 rule no longer applies. Today’s reality suggests that it’s 10% of your consumers that really matter. These ‘Super Consumers’...
Promotional Effectiveness: Learn to Optimize and Maximize Your Promotions
In today’s fragmented TV world, it’s critical to direct your promos at both new and existing viewers in order to get measurable returns. Every dollar, every ratings point, counts. Today’s promotions and creative services directors need strong evidence to make their case for using...
Webinar: Breakthrough Innovation Success & Endurance – Unlocking Your $100+MM Brand
Though creating a new product that not only succeeds out of the gate but also endures in the marketplace is difficult, it’s not impossible. Our research, spanning 4 years and across more than 14,000 launches, shows there is a common theme that truly successful CPG innovations share. Download...