With Assortment, More Often means Less

We have conducted a detailed analysis on assortment trends across top categories in the UAE and Saudi Arabia and studied the impact they had on the market. By analyzing shoppers’ behavior, we have also identified factors leading to and resulting from assortment inefficiencies.

Understand how an increase in offerings impacts shopper behavior, the relationship between portfolio fragmentation and out-of-stocks, how one product interacts with the other within a given category and much more.

Find out ways to reach the sweet spot on the shelves and in the stores with our six steps approach to planning effective assortment strategy to achieve maximum returns.

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