Press Room

Nielsen Announces Management Changes

Nielsen CFO Brian West Promoted to Chief Operating Officer
Jamere Jackson Appointed Chief Financial Officer

NEW YORK – Feb. 24, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced CFO Brian West’s promotion to the role of Chief Operating Officer. Jamere Jackson, who joins the company from General Electric, has been appointed Chief Financial Officer. These management changes are effective March 10.

“Our company has never been in a better place, due in large measure to Brian’s vision, leadership, and execution over the last seven years,” said Mitch Barns, Chief Executive Officer of Nielsen. “Brian is a trusted colleague and an exceptional business partner, with a proven track record of value creation. As a key member of our leadership team, he has played an integral role in defining our growth strategy, allocating capital and delivering value to our shareholders. His deep understanding of Nielsen’s people, operations, and clients well positions him to drive value in his new role as COO.”

West has been Nielsen’s CFO since 2007, where he was closely involved in the private to public transformation of the company. Prior to joining Nielsen, he spent 16 years at General Electric, where he held senior financial positions in GE businesses including Aviation, Plastics and NBC. He began his career through the GE Financial Management Program in 1991.

West succeeds Mitchell Habib who will move to the next phase of his career after a transition period, building on his long track record of accomplishments at Nielsen. “Mitchell’s contributions to the success of our business over the past seven years have been extraordinary,” said Barns. “He has an amazing ability to drive change and achieve results. The leadership infrastructure he built continuously produces improvements in the speed, quality, and reliability of our products, all resulting in added value for our clients.”

Jackson spent nearly 10 years in senior finance roles at General Electric, including key roles within the Oil & Gas and Aviation businesses. Prior to that he held financial, controller and planning roles with several of Nielsen’s largest clients, including PepsiCo and The Procter & Gamble Company. He is a CPA and a graduate of the University of Notre Dame.

“Jamere’s extensive experience in leading global finance operations and driving profitable growth make him an excellent choice to help drive Nielsen’s performance to new heights. His business acumen and proven leadership will be great additions to our senior team and company as we continue along our positive trajectory to achieving our long-term financial framework and enhancing shareholder return,” said Barns.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Forward-Looking Statements Disclaimer

This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘will’, ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business and specific risk factors discussed in other releases and public filings made by the Company (including the Company’s filings with the Securities and Exchange Commission). This list of factors is not intended to be exhaustive. Such forward-looking statements only speak as of the date of this press release, and we assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events, or other factors.

CONTACTS:

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