NIELSEN GLOBAL CONNECT
Nielsen Global Connect is now NielsenIQ. We provide global retailers, manufacturers and partners with the most comprehensive data, analysis and insights. To find out more about our transformation, join us at our new home.
solutions you trust
We know big decisions hinge on our data—that’s why our solutions are based on actionable insights, an open platform and shared knowledge. They balance speed with accuracy to give you the resources and connections you can rely on for success.
We don’t just provide the most complete data—we provide smarter, more strategic data, so you can save time, anticipate market trends and spot new opportunities.
Retail Measurement: Inform manufacturing, marketing and sales decisions.
Our predictive analytic and activation solutions answer your most pressing questions, including where to place, how to price and when to promote your products, eliminating guesswork and delivering confidence.
Product: Win distribution over your competition with competitive analytics for new products.
Price and Promotion: Make better pricing decisions, enhance spending efficiency and ensure product availability with our measurement tools.
Placement: Determine what brands you should have at specific stores, and generate planograms with strategic insights from Nielsen.
Simplify and streamline collaboration between retailers and suppliers with a joint set of tools hosted on a shared platform. Gain access to diverse data sources, visualizations and analytical tools that help brands differentiate themselves, with the retailer’s perspective top of mind.
At the point of purchase, retailers and brands have less than 2 seconds to influence purchase decisions. Make those 2 seconds count with Nielsen Shopper Solutions, which will help you understand shoppers and their entire shopping journey.
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