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TV Audience Measurement

Nielsen ratings tell media participants who were exposed to content and advertising with multiple metrics such as reach, frequency and averages. TV ratings provide insight into who’s watching which programs—valuable information for networks, content distributors, brands, ad buyers, ad agencies, etc.

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Marketing Effectiveness

Marketing effectiveness measures how well you reached your audience, whether your advertising changed attitudes, and whether you got the desired sales response. Our rich analytics lead to marketing insights that help you limit waste, as well as increase revenue.

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A trusted advisor in Sports intelligence and measurement. Our solutions range from sponsorship effectiveness to fan data capabilities with Nielsen’s understanding of consumer behavior and media consumption means Nielsen Sports is uniquely positioned to help businesses maximize their commercial success.

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