NIELSEN GLOBAL MEDIA
See what’s commanding attention today and what will resonate tomorrow. Our unbiased metrics are the currency advertisers, agencies and media owners need to run their businesses.
TV Audience Measurement
Nielsen’s Television Audience Measurement (TAM) solutions are built upon a foundation of trust and integrity. We provide an independent trading currency across traditional and digital services in over 50 countries. allowing Media Owners to gauge how their audiences are growing, and for Media Buyers to make informed decisions about maximising their investment.
Gracenote, a Nielsen company, is the world’s leading entertainment data and technology company. As the definitive source of entertainment metadata and IDs across TV, movies, celebrities, music and sports, Gracenote powers guide, search and discovery experiences for the top TV and streaming video platforms, media companies, music services, consumer electronics and automakers on the planet. At its core, Gracenote helps connect people with the entertainment content they love.
Nielsen Ad Intel services capture, organize and analyze advertising spend and creative around the world, providing the visibility and insights required to be ahead of the competition. We track detailed ad spend in markets and media outlets including TV, print, radio, digital, out-of-home and cinema.
Marketing Effectiveness solutions enable you to measure and quantify the impact of the different components of your media strategy, whether online and offline. Fueled by best in class analytics, the marketing insights planning tools focus on limiting waster and increasing your revenue.
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