DISCOVER HOW CONSUMERS’ ATTITUDES TO SPENDING ARE EVOLVING AND WHERE OPPORTUNITIES LIE TO WIN THEIR WALLETS
Understanding how consumers are feeling about their financial situations and how that translates to purchase behaviour is critically important to retailers and manufacturers. As consumer spending power continues to fragment, it’s critical to know how they approach purchasing across different product types.
Join Regan Leggett – Executive Director of Thought Leadership & Foresight for Nielsen Global Markets, as he explores this dynamic across the European region highlighting key differences across markets and important considerations for manufacturers and retailers when setting product strategy and execution.
With a special focus on the European region, webinar highlights include:
- How do consumers think and feel about their financial situation and how are they spending.
- Understand what variables may be influencing consumers’ perception to spending patterns.
- Identify which categories consumers are more or less willing to pay a premium.
Regan Leggett – Executive Director of Thought Leadership & Foresight for Nielsen Global Markets
Regan leads Nielsen’s Thought Leadership and Foresight initiatives in Nielsen’s Global Markets. Prior to joining Nielsen, he studied strategic foresight and worked as a foresight consultant. He is passionate about encouraging forward focused conversations with clients and colleagues.