Evenemang

Price and Promotion Management Workshop

Föredragshållare:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Plats: Online

In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we will implement virtual ONLINE Category Management workshops until further notice. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.

Improve the ROI of your price & promotion strategy

WHO CAN ATTEND?

  • Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for Price & Promotion Management knowledge
  • Level: Intermediate and Experienced
  • * Recommended for those with previous CatMan Experience

WORKSHOP FEE (EXCL. VAT) & DETAILS

1 PARTICIPANT2-3 PARTICIPANTS4+ PARTICIPANTS
8 500 SEK7 900 SEK6 400 SEK
*7 500 SEK*6 900 SEK*5 400 SEK
*Early bird price per participant – order by 7th August. RSVP by 21st of August,2020.

Inclusion:

  • Comprehensive course materials, case studies and certificate

For more information and registrations, please contact:

AGENDA

DAY 1: 08:30 – 16:30

Registration

  • Key Principles
  • Category Management Overview
  • Price management and Principles
    • Sensitivity
    • Elasticity
    • New Product Development
    • Captive Pricing
  • Know my Shopper / Promotional Landscape
    • Shopper preferences
    • Market preferences
    • Affecting Shopper Behavior

DAY 2: 08:30 – 16:30

Day 1 Review

  • Integrated Marketing Communications
    • Promotional Mix and Sales Promotion
  • Sales Promotion Management
    • Efficiency
    • Effectiveness
    • Performance
  • Pricing and Promotional Decisions
    • Tactics alignment
  • Promotional Benchmarks
    • Activation
  • Q&A

SESSION FACILITATOR

Chryssa Asmatzi – Category Management Consulting Leader for East Europe

Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.

Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.