Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
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Insights | 04-03-2016
Spotlight On The Oscars 2016
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual…
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Insights | 06-03-2010
Heading into the Oscars, Award Show Viewing is Up
Heading into the Academy Awards telecast on Sunday March 7, viewership is rising for several notable award shows. If this…
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Insights | 21-02-2009
OSCARS Best Film Nominee Ad Expenditures
2008 advertising expenditures for this year’s Best Film nominees: RANK FILM EXPENDITURES (millions) 1 The Curious…
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News Center | 07-03-2024
Oppenheimer is the 24th “powerful” Best Picture Oscar winner
Oppenheimer is the 24th “powerful” winner of the Best Picture Oscar and the ninth this century according to Nielsen…
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News Center | 05-03-2024
Diverse acting nominations since 2017 are nearly triple the number from 2009 to 2016
In 2015, none of the 20 acting nominations at the Academy Awards went to diverse talent for the first time since 1998….
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Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
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Insights | 25-04-2023
Seen, heard, valued – engaging Asian Americans through media
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
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Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
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Insights | 08-03-2023
Mood swings: This year’s Best Picture nominations lean into ‘powerful’ themes
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
