About Us


At Nielsen, diversity and inclusion are integral parts of the organization’s DNA. By diversity, we mean far more than the diversity you can see; we value diversity of thought, experiences, skills and backgrounds. It’s our ability to create a culture of inclusion—whereby we value, encourage and promote the various thoughts, opinions and insights of our diverse workforce that enable us to grow and continuously provide clients with innovative solutions.

We are committed to fostering an environment where the differences in ethnicity, gender, gender identity or expression, age, national origin, disability, sexual orientation, education and religions of our employees are appreciated and embraced. Our emphasis on respecting and valuing the differences in perspectives and backgrounds ensures that inclusivity is reflected throughout the culture of our company and how we do business.


At Nielsen, we understand that diversity and inclusion is a global business imperative. With a focus on measuring what ALL consumers watch, listen to and buy, clients depend on Nielsen to provide not only quality data but valuable insights into consumer behaviors. To do this, we utilize a structured approach focused on leadership accountability, leveraging a Nielsen diversity council, partnering with experts from varied professions to form an external diversity council, setting measurements around supplier diversity goals and empowering internal volunteer employee resource groups. This holistic approach to diversity and inclusion allows Nielsen to use internal and external tools to benchmark, challenge and accelerate our efforts to build and maintain an inclusive culture.

Our Global Non-Discrimination Policy

Our global non-discrimination policy is identical in each of the more than 100 countries where we operate.

“Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.”



Our goal is to use measurement to increase awareness of our performance by periodically tracking and trending progress using both quantitative and qualitative metrics. To do this, we have created a business-level scorecard to track and trend key performance indicators (KPIs) regarding representation, retention, promotions, supplier diversity spend and diversity training, as well as, Employee Resource Group (ERG) engagement which is reviewed during a dialogue with senior leaders regarding how to further the infusion of diversity and inclusion  into Nielsen’s DNA.


Aligning with the Nielsen Experience: Be Yourself, Make a Difference and Grow with Us, we are focused on creating and enhancing all facets of career development. In 2013, we created the Diverse Leadership Network, an 15-month leadership development program designed to strengthen and diversify the leadership pipeline at Nielsen by identifying, developing, and accelerating a more diverse group of top talent. The program includes continuing education, Nielsen executive-led workshops and case studies. Additionally, each participant is paired with a senior leader as a coach for the 15-month program duration.


Our business success depends on the diversity of our workforce—diversity of skills, backgrounds and experiences. To create an environment where employees feel they can be themselves, we have created global volunteer organizations—ERGs to provide an outlet for professional development, community outreach, education and assistance with recruitment/retention. We have seven ERGs: AAL (Asian American Link), ADEPT (Abled and Disabled Employees Partnering Together), HOLA (Hispanic Organization of Leaders in Action), N-GEN (Nielsen Generation), PRIDE (Lesbian, Gay, Bisexual, Transgender and Allies), SABLE (Sustaining Active Black Leadership and Empowerment), SERV (Support and Employee Resources for Veterans) and WIN (Women in Nielsen). Employees need not be a member of a diverse population to join an ERG; all employees are welcome and encouraged to be a member of any ERG.


Diversity and inclusion is about innovation and growth. Nielsen’s supplier diversity program seeks to engage diverse suppliers in an effort to do just that—help us innovate and grow. Our nationally recognized program has been celebrated for its use of formalized metrics, sharing best practices and a training initiative, which advances diversity not just across Nielsen’s internal business units but throughout the community.

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In order for the entire organization to align on the importance of diversity and inclusion as a business imperative at Nielsen, we partnered with a diverse supplier to provide foundational training for all people managers, entitled “Managing an Inclusive Environment,” and for all employees, entitled “Working in an Inclusive Environment.” These trainings, offered globally, allows us to use the same terminology and definitions for diversity and inclusion at Nielsen:

  • Diversity: Variety of abilities, skills, experiences and cultural backgrounds.
  • Inclusion: To value and leverage differences to achieve superior results.

Our ERGs also host events and thought leadership reports through the Diverse Intelligence content series, which we use to discuss Nielsen consumer research data and findings about specific diverse groups.

We carry out our five-pronged Diversity and Inclusion strategy in accordance with our Connect The Dots Vision




Our ERG program is an inclusive, global volunteer organization where more than 7,300 employees network across all business areas and all geographies. These members encourage and foster our work philosophy of the Nielsen Experience, where you can “Be Yourself, Make a Difference and Grow With Us.”



Our Diverse Intelligence Series is an annual collection of insights, based on the latest consumer trends from our multiple measurement verticals spanning from retail to entertainment. What started seven years ago as a series dedicated to multicultural consumers (African American, Asian American and Hispanic), today has expanded to include current trends among veterans, LGBT+ and disabled consumers.

We have three External Advisory Councils (EACs), comprising business and community leaders as well as industry experts, that represent the African-American, Hispanic/Latino, and Asian Pacific-American communities. The councils share their views on how Nielsen can better recruit, represent and reflect the unique purchasing and viewing habits of the multicultural communities in the U.S. We also have long-standing relationships with other community organizations such as the Human Rights Campaign (HRC), U.S. Business Leadership Network (USBLN) and HeroZona. These groups are part of the collaboration efforts of our Diverse Intelligence Series Reports.

The reports are circulated internally to our clients and also externally with the help of our U.S.-based Strategic Community Alliances and Consumer Engagement team who manages our community outreach. The reports’ content is also used in advertising campaigns and event sponsorships.


  • Nielsen was named No. 16 on the 2019 DiversityInc Top 50, a prestigious list that ranks public and private companies on their commitment to workplace diversity. In addition, we were named to two speciality lists: recruitment and LGBT+ employees. In 2017, we were placed at No. 32 on the list, No. 41 in 2016, No. 42 in 2015 and No. 50 in 2014. 
  • Nielsen earned a 100% score on the Human Rights Campaign (HRC) Foundation’s Corporate Equality Index (CEI) and was recognized as a “Best Place to Work for LGBTQ Equality” for the 6th consecutive year in 2019.
  • We also earned recognition for LGBT+ equality in Mexico in 2018, an equivalent honor to the HRC recognition in the U.S., for the second straight year. 
  • We were named the Top LGBT+ Supporting Employer in Poland by NatWest in the 2018 Polish Business Awards.
  • We were ranked #2 in Forbes’ 10 Best Employers for Diversity in 2019.
  • We were named the Top Company for Women and Diverse Managers on the Diversity MBA 50 Out Front list in 2018. In 2017, we placed No. 9; in 2016, we placed No. 4; in 2015, we placed No. 5; in 2014, we placed No. 18; and in 2013, we placed No. 22.
  • After several years of securing a score of 90%, we earned our first-ever top 100% score on the Disability Equality Index in 2019. Nielsen earned “Best Place to Work for Disability Inclusion” by the Disability:IN (formerly the United States Business Leadership Network) and a 90% rating on the Disability Equality Index for the third consecutive year.
  • Fortune and Great Places to Work named Nielsen as one of the best workplaces for diversity in 2017. We were also named to three additional Fortune lists: Top Workplaces in New York, Top Workplaces in Chicago and Top Companies for Consulting and Professional Services.
  • We were ranked 19th in the 2018 Inclusive Top 50 UK Employers List, a definitive list of UK based organizations that promote inclusion across all protected characteristics, throughout each level of employment within an organization.
  • We were named one of the 100 Best Companies for Women in India in 2018 for the third consecutive year by The Working Mother Research Institute and AVTAR.
  • Named the No. 7 Best Place to Work in Turkey by Great Places to Work in 2018.
  • Nielsen Colombia Named the # 21 Best Company for Gender Equality by PAR in 2018.
  • Inducted into the first annual Advancing Diversity Honors Hall of Fame at Consumer Electronics Show 2018.
  • Named a Top Company for African Americans and for Supplier Diversity in 2018 by Black EOE Journal.
  • Named a 2018 “Top Disability-Friendly Company” by Diverseability Magazine.
  • Named a Top Company for Asian Americans by Asia Society in 2018.
  • We were recognized as a Minority Business News Top 101 Corporation for Supplier Diversity.
  • We were named to the Women’s Enterprise Top 100 Companies for Women Business Enterprises (Supplier Diversity).
  • The National Organization on Disability (NOD) named Nielsen to its list of 45 organizations that have been selected to receive the 2017 NOD Leading Disability Employer Seal.